New identity for 13- y.o. independent communication agency – IQ marketing. Working with the brief we have realized that any agency, creating some content does not exist itself, it’s just a shell, which need to be defined through different things. IQ Marketing – first of all is the people who work there, the projects which were created. Thus was born the idea of the case: IQ EQUAL PEOPLE. IQ EQUAL PROJECTS / EXPERIENCE / ADDICTION / LOVE – whatever you want.
We created very opened and fluid system which is constanty changing. Some kind of endless game with words and images. This idea found itself abstract variable graphic pattern, which stilisticly actualise identity and allow any layout to be branded.
Credits:
Art-director Natalia Ponomareva
Designer - Stacy Markina, Nastya Anisimova
Technical designer - Alexander Bukov
Technical designer - Alexander Bukov
Producer - Olga Zvyagina
www.iq.ru
